Factors Influencing Facebook Usage for Life Happiness Enhancement
نویسندگان
چکیده
Why is our life happier when using Facebook? Have we ever realized that interpersonal attraction important for us to be in SNS? That the reason this paper needs examine factors influencing Facebook usage happiness enhancement. This study was an integrated purposive sampling method through a snowballing procedure by respecting characteristics of respondents suit purpose study. A total 402 questionnaires were distributed online. The findings formulated physical attraction, social popularity, and extraversion contributed means not only can obtained Face-to-Face interaction but also achieved media mediated-communication. Future research should investigate effect on different contexts communication alternative continuum media.
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ژورنال
عنوان ژورنال: International journal of academic research in business & social sciences
سال: 2022
ISSN: ['2308-3816', '2222-6990']
DOI: https://doi.org/10.6007/ijarbss/v12-i14/15817